Cult of Mac writer, Killian Bell, published a great article on how to “turn your dream product into a reality on Kickstarter – the right way.” In an effort to offer readers the best tips for ensuring Kickstarter product success, he reached out to our very own, Michael Rondinelli.
“Michael Rondinelli is the Chief Technology Officer at EyeSee360, the company behind the GoPano micro — a hugely successful 360 video iPhone accessory that allows you to shoot 360° panoramic video, which raised $170,000 on Kickstarter, exceeding its goal by more than 8 times,” says Bell.
Rondinelli took the time to outline for Bell, of Cult of Mac, some important steps to take before registering a project on Kickstarter. What might these tips and tricks be? We’ll break them down for you here:
- Ensure your property is secure
- Produce a prototype
- Shoot a promotional video
- Offer rewards for backers
- Make “friends in high places”
- Communicate with potential backers
- Get your backers involved
- Send thank you messages and updates
- Keep raising cash
- Plan your release date carefully
360 Video Dreams Do Come True
One of the greatest perks about Kickstarter is that not only does it provide much-needed funding (to put our 360 video lens into production), but it also provides an abundance of attention and PR, which can secure customers long before products even go on sale. Bell poses the question, “Isn’t that every company’s dream?”
We want to give a quick thank you to Cult of Mac, and Killian Bell, for reaching out to EyeSee360 for our Kickstarter experience. To read the complete article, please visit: http://www.cultofmac.com/156284/turn-your-dream-product-into-a-reality-on-kickstarter-the-right-way-how-to/.
Fans, tell us: What dream product would you like to turn into a reality?