360 Degree Video Hits the Auction Block: EyeSee360 Announces Collaboration with Discovery’s Velocity Network “Mecum Auction: Muscle Cars & More” TV Series

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Catch live 360 degree video streaming of Mecum’s 25th Anniversary Auction May 16-19 courtesy of EyeSee360’s GoPano technology

PITTSBURGH, PA – MAY 17 – Gentlemen, start your engines… Today, EyeSee 360, the leader in one-shot 360 degree video and panoramic imaging, is proud to announce a special collaboration with Discovery’s Velocity Network to live stream the 2012 “Mecum Auction: Muscle Cars & More” TV Series in 360 video. For the first time ever, auto enthusiasts will be able to watch in 360 degrees as Dana “The Dealmaker” Mecum auctions his selection of automobiles headlined by 1967 Chevrolet Yenko Camaro, 1963 Corvette ZO6 and a fully restored 1968 L88 Convertible.

“Capturing this event allows us to further take 360 degree video to television and broadcasting, reinforcing our goal to bring 360° video into the mainstream market. Our technology enhances the traditional video experience, allowing every viewer to choose his/her own perspective,” said Tim O’Neil, CEO of EyeSee360. The 4 day event will be broadcasted live on velocity.discovery.com.

During the 360° live stream event, fans will be able to access a 360 degree camera that provides a panoramic look at Mecum’s 25th Anniversary Auction. The technology allows for millions of viewers to interact with the same live video from a perspective of their choice by dragging the camera right, left, or up and down in a 360 degree circle to watch their favorite cars cross the auction block.

360 Degree Video Streaming of Mecum Car Auction

Viewers can watch the 360 degree live stream broadcast May 16-19, 2012 at:  http://velocity.discovery.com/videos/. The full 360 degree video live stream schedule is as follows:

  • Wednesday, May 16: 2:00 –10:00 PM (ET/PT)
  • Thursday, May 17: 2:00 – 10:00 PM (ET/PT)
  • Friday, May 18: 2:00 – 10:00 PM (ET/PT)
  • Saturday, May 19: 12:00 – 8:00 PM (ET/PT)

EyeSee360’s 360 degree video technology was originally designed for the military and the aviation industry however, EyeSee360 has expanded that footprint making 360 degree video available in the consumer space with products like the GoPano plus and the GoPano micro. In 2011, EyeSee360 launched the first ever 360 degree video sharing website, www.gopano.com, and in less than a year users have shared and uploaded nearly 10,000 videos.

EyeSee360 has also developed 360 degree technology services for the broadcasting and television market and recently, a leading smart TV manufacturer has shown interest in embedding the GoPano 360 degree video technology in their televisions.

“Using GoPano technology, users can create a next generation video experience. Using GoPano lens attachments like the GoPano plus, GoPano micro or custom GoPano lenses, users share not only a video but an immersive experience,” said O’Neil.

For more information about EyeSee360’s technology or to buy GoPano products, visit http://www.gopano.com.

About EyeSee360
Founded in 1999 as an offshoot of Carnegie Mellon University, EyeSee360 is the technology leader in one-shot panoramic imaging for both still and video photography. EyeSee360 has applied decades of research in robotic vision, image rendering, and software interface expertise to the challenge of creating interactive panoramic still images, prerecorded and live 360 degree video. Widening the angle of iPhone video, EyeSee360’s GoPano micro brings panoramic video to the masses, changing how 360 video will change the world. To learn more about EyeSee360 and the GoPano micro, visit http://www.gopano.com.

About Velocity
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the upscale men’s cable network that provides high-octane programming for its viewers. Velocity programming is diverse, intelligent and engaging, with series and specials representing the best of the automotive, sports and leisure, adventure and travel genres. Formerly HD Theater, the fully HD network is available in approximately 40 million homes. For more information on Velocity, please visit Velocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @VelocityTV1

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 142worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network.Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

About Mecum Auctions
The Mecum Auction Company has been specializing in the sale of collector cars for 25 years, now offering more than 10,000 vehicles per year. Mecum Auctions is the world leader of collector car, classic motorcycle, vintage wooden boat and road art sales. Auctions are held throughout the United States and broadcast live on Discovery’s Velocity Network. For additional information, visit www.mecum.com or call 262.275.5050 visit us on Facebook at facebook.com/mecumauction or on Twitter @mecum.

360 Video Technology For the Masses with GoPano micro

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With 360 video, you’re not just watching, you’re in it!

By now, you’ve likely seen your fair share of impressive 360 degree music videos, from Montgomery Gentry, to the Black Eyes Peas. What music fanatics may not have realized is that country duo Montgomery Gentry was actually the first to produce a music video incorporating 360 video technology, our technology in fact!

At EyeSee360, we have seen our 360 technology incorporated in classrooms across the country, in automobile commercials (for the Hummer H3, for example), and in monumental implosion videos on Fox, and the History Channel.

360 technology makes the final product interactive, extreme and memorable… So, you have to ask… What’s next?

Businesses Take Advertising and Video 360 Degrees

Musicians weren’t the only ones who recognized the reach of 360 video technology. Businesses began developing groundbreaking, out-of-the-norm, 360 videos for broadcast and advertising. Leading companies hired 360 video solutions companies to bring a new edge to their campaigns, allowing viewers to rotate an ad or marketing video 360 degrees to help them engage and fully immerse themselves in the intensity of the viewing experience.

The Bill and Melinda Gates Foundation even sponsored the development of a special 360 video platform to be used for teacher evaluation.  This program has been implemented in schools across the country, giving teachers a chance to watch students’ reactions in real time and identify where the gaps in interest occur in the classroom.

But you don’t have to be a musician, leading business, or Bill Gates to go 360…

360 Video Technology For the Masses with GoPano micro

360 Video for Everyone

For us everyday folks, GoPano micro is the ‘what’s next’ in 360 video technology. If you’ve read our Timeline of a 360 Video Technology Company, you know that all of the milestones and collaborations mentioned above have led us to where we stand today. Putting a spin on traditional video, the GoPano micro offers iPhone 4 and iPhone 4S users the ability to record everything around them simultaneously. “EyeSee360 takes our patented professional 360 software and optical expertise and brings a brand new angle to the iPhone accessory market and the world in general,” said Brad Simon, President of EyeSee360.

You no longer have to sit back and wait for businesses to get creative using 360 technology. With GoPano micro, you can take creative liberties into your own hands. Together with the GoPano micro optic, the free GoPano app lets users create immersive, 360 video directly from their iPhone. The 360 video can then be uploaded and shared with friends and family, creating an experience that’s unique to each viewer.

Users can also view the most popular videos—or friends’ videos—right from their iPhone or by visiting www.gopano.com, the only 360 video sharing network on the web. With the ability for users to also share their creations on popular social media websites, EyeSee360 and GoPano products have taken the 360 video trend to the next level.

The Future of 360 Video… Endless Potential

EyeSee360’s CTO, Michael Rondinelli states, “This technology is really fascinating to me, and I feel it has great potential in so many ways.”

Amey Kanade, Product Manager at EyeSee360, encourages consumers to think about the possibilities: journalists reporting the news in 360, media and broadcasting embracing 360 video at every turn, the ability to capture the passion and spirit of sporting events, 360 video teleconferencing, 360 surveillance and security…

The future is here, with 360 technology at the consumer level, in the hands of iPhone users worldwide. Don’t end up empty-handed, snag your video panorama equipment today at http://www.gopano.com/store/, and let your imagination run wild.

What 360 video has most impressed you in the last year? Leave us a comment to let us know!

GoPano 360 Video App and Website Translated by GoPano Community

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Having an affordable way to obtain 360 video capabilities has created an increased global demand for such technology. Even though the world is interconnected through technology, language barriers still remain. Thanks to those within the GoPano community, these language barriers are slowly being broken down allowing everyone to experience and share their 360 videos in their own unique ways.

360 Video For The World

Those within the GoPano community have taken up the challenge of translating the GoPano website in to a variety of languages. Currently, the www.gopano.com website have been fully translated into Chinese. Other translations in progress include German, Spanish, French, and Japanese.

GoPano 360 Video Website in Chinese
This amazing effort is a testament to the universal appreciation of not just creating 360 degree video, but the need to have an immersive experience. Not only will these translations unite all of our unique GoPano communities, but this effort will also unite the unique industries within each community!

Connect With Us, Connect With the GoPano Community

It’s not just 360 video that’s connecting people all across the world; social media has also revolutionized connectivity. That being said, we hope you will “Follow” us on Twitter and “Like” us on Facebook to stay up to date on our latest news. As always, we ask that you continue to share your 360 videos (in any language!) with us at www.gopano.com.

GoPano Panoramic Videos Get Connected on GetConnected’s ‘Tech Talk’

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We’re excited to share that our 360 lens made an appearance on Mike Agerbo’s GetConnected ‘Tech Talk’ segment this month. What did he have to say about our panoramic lens attachment for the iPhone? Read on…

“The GoPano micro is a nifty funnel-shaped lens for the iPhone 4 and 4S that lets you capture the action in all directions simultaneously and create 360° panoramic videos.” 

Have you ever wondered why the GoPano micro is shaped the way it is? “The lens is designed like a periscope, working by using a curved mirror which gathers light from all directions and funnels it into the iPhone’s camera.” Used along with the GoPano app, the image is transformed “into a live interactive scene where you can control the view.”

360 Degree Video Demo

Tune in to the GetConnected ‘Tech Talk’ clip below (at the 2:09 time marker) to watch Mike Agerbo explain how to take 360 degree video with the GoPano micro 360 lens:

For more GetConnected coverage on “How to Record 360 Degree Video on Your iPhone with GoPano micro” please visit: http://www.getconnectedmedia.com/blog/how-record-360-degree-video-your-iphone-gopano-micro.

From skiing snow covered slopes, to enjoying a simple meal at the table, what is it that you take pleasure in capturing with our GoPano 360 lens most?

Capture 360 Video Moments Wherever Your Travels Take You

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Summer is fast approaching, which means that vacation you have been looking forward to is getting near. The great thing about the GoPano micro is that you can bring it wherever you go, capturing all of the fun in 360 video snippets!

Traveling by train? Capture the transit in 360 degrees, like GoPano user Jason Fitch:


Skipping the long train ride for a leisurely cruise? Take your 360 lens attachment to every port, or for a sunny stroll on deck, like GoPano user Orlando Attractions Magazine:

Have 360 Degree Lens, Will Travel

GoPano micro users have shared so many 360 video moments with us that we’re always on the edge of our seats wondering what will hit www.gopano.com next!

Do you have an amazing summer vacation planned? If so, be sure to capture the mind-blowing moments with your GoPano micro 360 degree lens to share them with the world. We’ve heard fans say that watching 360 videos of places they’ve never been is almost as good as actually being there.

Tell us, where will you travel with your GoPano next? (Better yet, did you create a 360 travel video with your GoPano that you’d like us to check out? Leave us a comment below with a link to your 360 degree travel video on gopano.com!)

GoPano plus ‘Adding’ New Features for May 1st In-Stock Date!

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Do you use the GoPano plus to “capture all the action in a scene, not just one perspective”? If so, you’ll be happy to know that when the GoPano plus returns in-stock on May 1, 2012, it’s arriving with a range of freshly ‘added’ features.

Here’s what you can expect from the new GoPano plus:

        • New and Improved Look and Feel
        • New Design *
        • Compatibility with Additional Cameras
        • Improved Grip Design
        • New Packaging (see image below!)

* Familiar with the GoPano plus? Note: This new design will reduce the image cropping issue found with certain cameras.

New GoPano plus 360 Video Lens
 

360 Video Lens Drought Nearly Over

Fans, the wait for the GoPano plus lens, used for instantly capturing seamless 360 video and images, is nearly over!

If you’d like to put yourself on the “Notify” list so you’re the first to know when the ‘new’ GoPano plus is back in-stock, please visit the GoPano plus store page at: http://www.gopano.com/store/products/gopano-plus.

Tell us: Which ‘added’ feature of the newly designed GoPano plus are you most looking forward to?

GoPano micro 360 Video Lens: A Kickstarter Success Story (via Cult of Mac)

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Cult of Mac writer, Killian Bell, published a great article on how to “turn your dream product into a reality on Kickstarter – the right way.” In an effort to offer readers the best tips for ensuring Kickstarter product success, he reached out to our very own, Michael Rondinelli.

“Michael Rondinelli is the Chief Technology Officer at EyeSee360, the company behind the GoPano micro — a hugely successful 360 video iPhone accessory that allows you to shoot 360° panoramic video, which raised $170,000 on Kickstarter, exceeding its goal by more than 8 times,” says Bell.

GoPano 360 Lens, Kickstarter Success, Featured on Cult of MacRondinelli took the time to outline for Bell, of Cult of Mac, some important steps to take before registering a project on Kickstarter. What might these tips and tricks be? We’ll break them down for you here:

  • Ensure your property is secure
  • Produce a prototype
  • Shoot a promotional video
  • Offer rewards for backers
  • Make “friends in high places”
  • Communicate with potential backers
  • Get your backers involved
  • Send thank you messages and updates
  • Keep raising cash
  • Plan your release date carefully

360 Video Dreams Do Come True

One of the greatest perks about Kickstarter is that not only does it provide much-needed funding (to put our 360 video lens into production), but it also provides an abundance of attention and PR, which can secure customers long before products even go on sale. Bell poses the question, “Isn’t that every company’s dream?”

We want to give a quick thank you to Cult of Mac, and Killian Bell, for reaching out to EyeSee360 for our Kickstarter experience. To read the complete article, please visit: http://www.cultofmac.com/156284/turn-your-dream-product-into-a-reality-on-kickstarter-the-right-way-how-to/.

Fans, tell us: What dream product would you like to turn into a reality?

And The GoPano 360 Lens Winner Is…

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Our Facebook Giveaway has sadly come to an end. We would like to take this opportunity to thank all of those who entered for a chance to win their very own GoPano micro…. Thank you!

Congratulations go out to lucky winner, Mike F. of Michigan, who will receive a GoPano micro 360 lens as his prize!

Sad That Our 360 Video Giveaway Has Ended?

No worries! We will be offering other opportunities in the future for chances to win EyeSee360 products.

It is our vision that one day 360 video will become the norm for recording and viewing video. Delivering our 360 technology to consumers at an affordable price every day, and through featured giveaways, puts us that much closer.

Are You On Twitter or Facebook?

We are! Be sure to “Follow” us on Twitter and “Like” us on Facebook to stay up to date on our latest news and future giveaway opportunities! As always, continue to share your 360 videos with us as we enjoy seeing the creative ways fans use our 360 products!

Imitation: The Sincerest Form of Flattery

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GoPano micro has certainly made an impact around the world. Thousands of our customers are now producing panoramic video, and more are joining them every day. Sadly, we’ve noticed a few of these new customers publishing videos that seem a little “off” to us.

What we’ve discovered is that a crafty counterfeiter is producing knock-off imitations of our GoPano micro 360 degree lens. These imitations are difficult to distinguish from the genuine device just by looking at the gadget itself. They have the same shape, use the same logo, very alike packaging design, and even include a similar looking registration code within the package. But once you record a video with these fraudulent devices, it is clear that the optics are of very poor quality.

EyeSee360 Takes Protective Measures

We are taking measures to protect ourselves, and our customers, from this fraud. First, we are actively pursuing those who sell counterfeit materials and compelling them to stop. We will no longer host videos shot with counterfeit optics, and are actively removing such videos from www.gopano.com as we find them. Finally, we will be using our registration codes in the GoPano App to ensure only genuine GoPano micro optics are permitted.

You can protect yourself by purchasing from our list of authorized resellers, which can be found on our website at http://store.gopano.com/pages/resellers-distributors. If you see a GoPano micro in its retail packaging, check the small print on the back. The genuine article will read “Designed in Pittsburgh, PA. Made in USA.” Counterfeit optics may read “Made in China” instead.

More information on how to identify a counterfeit GoPano micro can be found in the following article on our Support page: http://support.gopano.com/customer/portal/articles/410721-how-to-identify-a-counterfeit-gopano-micro.

Buying from a discount reseller may seem like a bargain, but instead it disappoints the buyer, sullies our brand and burdens us with support and hosting costs, in addition to lost income.

If you think you’ve been swindled, please contact support@gopano.com. We’ll verify the authenticity of your optic, and insure you have the ‘real deal’ GoPano micro 360 lens.

EyeSee360 – Timeline of a 360 Video Technology Company

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1998: Company Founded.EyeSee360 Founded as an Offshoot of Carnegie Mellon Robotics Department

  • EyeSee360 was founded in 1998 as an offshoot of Carnegie Mellon University’s Robotics Department. The technology was invented to be a part of a robot going on a space mission. The requirement? To capture 360 degree images in one-shot with no stitching. This was just the beginning of the 360 degree video capabilities that consumers now know, and use, through GoPano products.

2001: Three Rivers Implosion.

  • In 2001, one of the most storied stadiums in the country was reduced to pieces of rock and metal in a matter of seconds. The only camera to survive the historic implosion was none other than the GoPano plus optic, which was installed inside Pittsburgh’s Three Rivers Stadium prior to implosion. As the stadium imploded, the action was all captured in 360 degree video format. Watch the 360 degree video of the actual implosion captured by GoPano cameras here: http://www.gopano.com/video/1390.
  • GoPano’s 360 degree video footage of the implosion was also featured on The History Channel, and on FOX News.

GoPano Plus Optic Captures Three Rivers Implosion

2002: EyeSee360/GoPano Wins MacWorld Best of Show Award.

GoPano Plus, Originally EyeSee360 360 One VR

  • EyeSee360 introduced its 1st commercial single shot optic, the 360 One™, at the MacWorld Expo in San Francisco, CA. (Note: The 360 One™ VR is the present day GoPano plus).
  • The 360 One™ enabled users to create a 360 degree QuickTime VR movie with 100 degrees of vertical field of view, all in a single shot.
  • MacWorld Awards are given to the most exciting hardware and software products announced at the Macworld Conference & Expo each year. In 2002, the EyeSee360 360 One™ took home ‘Best in Show.’

2005: Release of 1st Production Tool for Panoramic Video.

  • Groundbreaking release of Videowarp CreatorPanoramic Video Production Tool - VideoWarp Creator, Director (now called Videowarp Director). Videowarp is the first production tool, ever, designed for the processing and editing of panoramic videos, bringing an entirely new angle to creative content. By freeing video from the single perspective of a conventional camera, you can interact with video content in a way never before possible.

2006: World’s 1st 360 Music Video Created with GoPano Products.360 Music Video Created with GoPano Products | Montgomery Gentry

  • Country duo, Montgomery Gentry, makes the World’s first 360 degree music video for their song, “Roll With Me,” using GoPano’s 360 technology. Today, there are several 360 videos made with competing technologies. Back in 2006, however, Montgomery Gentry leaned on EyeSee360’s technology to take music videos 360 for the first time. Watch their 360 music video here: http://www.youtube.com/watch?v=XoPg1EG2AKk
  • GoPano 360 technology has also influenced the recording of live performances, with artists and bands using the panoramic lenses to capture their live performance action in 360. Watch a few examples, below:

2007: First 360 Degree Commercial Shot with GoPano Products.

 

2008: EyeSee360 ‘Joins Forces’ with the US Military.

  • The US Army integrated our 360 technology back in 2008 for surveillance purposes. Currently, a fleet of field Humvees (High Mobility Multipurpose Wheeled Vehicles) deployed in Iraq is utilizing GoPano 360 technology.EyeSee360 Joines Forces with US Military

2010: EyeSee360 Meets Education and Microsoft®.

  • The Bill and Melinda Gates Foundation sponsored the development of a special 360 video platform (see below: EyeSee360 + Microsoft®), incorporating EyeSee360 technology, to be used for teacher evaluation.  This program has been implemented in schools across the country, giving teachers a chance to watch students’ reactions in real time and indentify where the gaps in interest occur in the classroom.
  • The contractor providing camerasEyeSee360 Meets Education and Microsoft for the project, TechScape, which is the leader in delivering web-based professional learning content, innovative technologies, and expert services to improve teaching practice, sought out EyeSee360’s 360 lenses for use in the project.
  • Bill Gates discusses GoPano’s 360 technology in the following interview: http://www.youtube.com/watch?v=iV2EyF1fkio

2010: EyeSee360 + Microsoft®.

  • In 2010, EyeSee360 developed a technology for Microsoft® that would be used in developing the first ever platform for 360 degree 3D technology. If you ask us, three-dimensional technology together with 360° technology could possibly be the best ever virtual reality experience one can get.

2011: EyeSee360 Takes Viewers on the Inside at Nascar and PGA.

GoPano 360 Takes on PGA Viewers

  • First-ever live 360 degree broadcasting of Nascar and PGA golf courtesy of EyeSee360 technology. GoPano lenses were used to broadcast two live events in 360, increasing viewership and average time spent on the website four-fold (as reported by PGA). A PGA Company Official had this to say, “Our viewers get almost the same experience as being there with this 360 video technology.”

 

2011: GoPano Technology Goes Mainstream.

  • In October, EyeSee360 launched the GoPano micro, GoPano video sharing website, and GoPano App. Though the technology has been around for a decade it was not accessible to the mainstream market. For the first time ever, with the GoPano micro, any one with an iPhone 4 or 4S can now make 360 videos.

    360 Video Technology for the Masses

  • Announcement on the GoPano blog “Life Happens in 360… Now Your Videos Can Too!”: http://blog.gopano.com/2011/10/17/gopano-micro-360-video-lens-app-for-iphone-now-available/

2012: GoPano.com + GoPano App… Now, and Onward.

  • As 360 technology becomes more accessible, we see more creative uses of the GoPano technology. From 360 short films, music videos, interviews to in-car videos, sporting events, birthday parties, and concerts… Real-life every-day 360 videos are being created and shared daily on the World’s first 360 video sharing network, GoPano.com.
  • We look forward to all that comes next, whether its website updates or improvements, new industries that 360 degree videos impact, or simply GoPano in the hands of more consumers… We’re ready for it, and hope you’ll embrace this 360 technology with the same zest!
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